The site is slow and it shows
Slow to load on a phone with ordinary signal, how most people see it. Anyone arriving from a search engine goes back.
Digital marketing for small and mid-sized businesses, starting with the technical side
The technical half is ours: a fast site, readable by search engines, with what happens on it measured. When advertising is needed, we subcontract it to an advertising partner.
What you get, by name
Things you can open and take with you.
- The report on the technical state of the site, with what slows it down.
- The corrections applied, with the measurement from before and the one from after.
- The marketing processes that can be automated, running.
- The criteria for what to look at in the analytics each month.
What breaks before the campaign starts
Almost all the marketing money goes on bringing people in; almost none on what they find.
The search engine cannot read the site
Headings in no order, pages with no description, addresses that change, content loading after the search engine has read the page.
Nobody looks at the analytics
There is analytics installed, or so everyone believes. Nobody opens it because nobody knows what to look at, and investment is decided on instinct.
All three are technical, and all three can be measured before and after.
How the technical work runs
Four steps, and the first is measuring, so as not to fix blind.
Measure the state
How long the site takes, what a search engine sees, what the analytics measures.
Prioritise
What to fix first, what can wait and what is not worth touching, with the reason in writing.
Technical fixes
Performance, structure, headings, descriptions and addresses, with Search Console open to see what changes.
Leave it measured
Google Analytics, Tag Manager and Search Console configured and connected to each other.
Who this is for, and who it is not for
A good fit
- Small and mid-sized businesses that want a better online presence and more enquiries.
- Anyone who already has a site and suspects the problem is not the design.
- Anyone who needs the site to talk to their systems: forms, alerts, data no longer copied by hand.
Not a fit
- Anyone expecting rankings to move in weeks, because it takes months.
- Anyone after a traditional agency, because what we do combines digital marketing and technical capability.
Frequently asked questions
Do you run campaigns and social media?
Yes. The technical work is ours: performance, technical SEO, analytics and automations. Campaigns and content go to an advertising partner we subcontract, depending on the level you need.
What is technical SEO?
The part that lets a search engine read the site: speed, structure, headings in order, descriptions and stable addresses. It does not cover copy or links.
How long before it shows?
Months, not weeks. Speed fixes show immediately because visitors feel them; what takes time is the search engine reading the site again.
What if someone else runs my website?
It can still be done, but it needs access to make the changes. Without it, the technical work stops at a report.
Tell us about your situation
Tell us what site you have and what you expect. The first call costs nothing.
Tell us what’s broken+34 600 237 257info@isitechconsulting.com